Before starting his directing career, Oleksii Pasichnyk worked for many years as a creative director at a network advertising agency, wrote scripts for sitcoms and TV shows, and acted in theater. He has won more than 150 awards of advertising, television and film festivals. Graduated from the Film and Television Institute of Kyiv International University. Combination of experience in advertising, scriptwriting, acting and directing allows for in-depth understanding of shooting process from different points of view. Specializes in funny, absurd commercials; emotional, narrative commercials; working with actors; creative improvement of scripts.                                                                                                                                                   The represented showreel demonstrates the director's experience. PSB films notifies that not all videos in this showreel were shot by the director at the request of PSB films.