Sergii Salomatin engaged in advertising for 20 years. He started as a set designer and then worked as a specialist in the creation of specific rigs filming of food, liquids, ice, and optical/mechanical visual effects. Also worked as a pack-shot specialist. Due to working as a production manager for more than 10 years, he knows all the subtleties and particularities of the production process. In addition to tabletop commercials, he has directed many lifestyle videos, music videos, short films, and two feature films as a director of photography.                                                                                                                                                 The represented showreel demonstrates the director's experience. PSB films notifies that not all videos in this showreel were shot by the director at the request of PSB films.